Wine, Society, and Globalization
This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy.
Gwyn Richard Campbell is a Canada Research Chair in the Department of History at McGill University. Nathalie Guibert is Professor of Marketing and Strategic Management at the University of Avignon.
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