Business Communication Essentials

Description

For courses in business communications.

Launch your career using modern communication skills
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips you with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare you for the new reality of mobile communications, and emerging trends, for a bright start in the business.

Also available with MyLab Business Communication
By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Note: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Business Communication, search for:

0135246288 / 9780135246283 Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace Plus MyLab Business Communication with Pearson eText — Access Card Package, 8e

Package consists of:

• 0134729404 / 9780134729404 Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace
• 0134732618 / 9780134732619 MyLab Business Communication with Pearson eText — Access Card — for Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace

About our authors

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects their commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair.

Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

Bovée and Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

New and updated features of this title

The latest industry trends

• NEW and UPDATED: 70 new or revised figures with 66 annotated model documents, 27 examples of mobile communication, and 25 examples of social media have been added.
• 80+ NEW: Questions and student activities have been added. One-third of the communication cases are new.

An employability focus

• UPDATED: Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.

For courses in business communications.

Help your students launch their careers with modern communication skills
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

Also available with MyLab Business Communication
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Business Communication.

Hallmark features of this title

The latest industry trends

• The Future of Communication boxes look at innovative technologies reshaping business communication, including real-time translation, haptic communication, virtual reality, gestural computing, and automated emotion recognition.
• Chapter openers spotlight insights from successful business professionals, emphasizing concepts and valuable skills that students will explore.

An employability focus

• An emphasis on business English improvement provides students with on-the-job skills that today′s communicators need. The text covers writing printed reports to using the latest digital, social, mobile and visual media.

Instructor-based resources

• An Instructor Resource Center provides technical support and downloadable content.