Essentials of MIS

Description

Cover the most essential topics in MIS

The 13th Edition has been updated with the latest sources from industry and MIS research.

• Updated – Artificial intelligence (AI) — including machine learning, natural language systems, computer vision systems, and robotics — has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.

• New – Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.

• Updated and expanded – Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.

• New – New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.

• Expanded – Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

• Machine learning

• Robotics

• Chatbots

• Native advertising

• Software-defined storage (SDS)

Connect classroom knowledge to everyday life

There’s no better way to learn about MIS than by doing MIS! Different kinds of hands-on projects give students the opportunity to work with real-world business scenarios and data, and to learn firsthand what MIS is all about.  

• New – A Career Opportunities section in each chapter, identified by a briefcase icon, shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements.

• New – A Conceptual Videos collection — comprised of 45 videos, each 3 to 5 minutes in length — features Ken Laudon walking students through three of the most important concepts in each chapter, using a contemporary animation platform.

• New – The Video Cases collection, including 28 video cases — two or more per chapter — and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.

• Interactive Sessions — two short cases in each chapter — have been redesigned for use in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions.

• Hands-On MIS Projects — two management decision problems, either a hands-on application software exercise or web page and blog creation tools, and a project that develops Internet business skills — close each chapter.

Also available with MyLab

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.

Reach every student with MyLab

• Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.

• Decision-Making Mini Simulations put students in professional roles and give them the opportunity — through real-world business challenges — to apply course concepts and develop decision-making skills.

• Engaging Videos explore a variety of business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video.

• Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.

• Dynamic Study Modules help students study chapter topics on their own, by continuously assessing their knowledge application and performance in real time.

• Study Plan gives personalized recommendations for each student, based on his or her ability to master the learning objectives in your course.

• Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

• MyLab MIS courses offer pre-built assignments within the assignment manager to maximize the user experience by offering assignments for before class, in class, and out of class.

• Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

Preface

                 

I.  Information Systems in the Digital Age                                                                     

1. Business Information Systems in Your Career

2. Global E-business and Collaboration                     

3. Achieving Competitive Advantage with Information Systems                                                                           

4. Ethical and Social Issues in Information Systems

II.  Information Technology Infrastructure

5. IT Infrastructure: Hardware and Software

6. Foundations of Business Intelligence: Databases and Information Management                 

7. Telecommunications, the Internet, and Wireless Technology                     

8. Securing Information Systems

                                                                                                                                                                 

III. Key System Applications for the Digital Age  

9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications         

10. E-commerce: Digital Markets, Digital Goods

11. Improving Decision Making and Managing Knowledge                                                                                                                                                                             
IV. Building and Managing Systems                                                                                  

12. Building Information Systems and Managing Projects  

Glossary

Subject Index

Cover the most essential topics in MIS

The 13th Edition has been updated with the latest sources from industry and MIS research.

• Artificial intelligence (AI) — including machine learning, natural language systems, computer vision systems, and robotics — has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.

• Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.

• Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.

• New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.

• Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

• Machine learning

• Robotics

• Chatbots

• Native advertising

• Software-defined storage (SDS)

Connect classroom knowledge to everyday life

There’s no better way to learn about MIS than by doing MIS! Different kinds of hands-on projects give students the opportunity to work with real-world business scenarios and data, and to learn firsthand what MIS is all about.  

• A Career Opportunities section in each chapter, identified by a briefcase icon, shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents the description of an entry-level job, along with the job description and requirements.

• A Conceptual Videos collection — comprised of 45 videos, each 3 to 5 minutes in length — features Ken Laudon walking students through three of the most important concepts in each chapter, using a contemporary animation platform.

• The Video Cases collection, including 28 video cases — two or more per chapter — and 10 additional instructional videos, illustrates how real-world corporations and managers are using information technology and systems. Students then apply the concepts of the book to the analysis of the video.

For introductory courses in Information Systems or Management Information Systems.

 

Connect essential MIS concepts to everyday life

Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.

 

The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.

 

Also available with MyLab MIS

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.

Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a BA in Economics from Stanford and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

                                                                                         

Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

                                                                                         

Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, and to the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms.

                                                                                         

At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. His hobby is sailing.

                                                                                         

 

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

                                                                                         

Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Stern School of Business.

                                                                                         

The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated. 

For introductory courses in Information Systems or Management Information Systems.

 

Connect essential MIS concepts to everyday life

Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, you will be able to participate in, and even lead, management discussions of information systems for a firm.

 

The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable throughout your business career.

Also available with MyLab MIS

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.

Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab MIS search for:

0134854438 / 9780134854434  MyLab MIS with Pearson eText for Essentials of MIS — Access Card Package, 13/e

Package consists of:

• 0134802756 / 9780134802756  Essentials of MIS, 13/e

• 0134803078 / 9780134803074  MyLab MIS with Pearson eText — Access Card — for Essentials of MIS