Leader By Design

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The inspirational true story of former Sportsgirl CEO Colleen Callander’s rise to the top and her lessons for those looking to step up. Before we can lead anyone else, we need to be leading in our own lives. In Leader by Design, Colleen Callander aims to inspire all women to have a voice, live with purpose, lead in their own lives, change the rules, live with confidence and embrace their superpowers. She also aims to inspire organisations to embrace a new era of leadership – one that leads with kindness, trust and authenticity and one that has more women at the helm. A wife, mother of three, and chronic high-achiever, Colleen left school at the age of 16 and became state manager of a national retail brand within a few short years. She went on to become a top female CEO – but not before she almost threw in the towel, burdened under the crushing weight of burnout. Colleen held the role of CEO for 13 years, over which time her mission was to empower, engage, inspire and allow people to bring their best selves to work each day. This book is part autobiography, sharing Colleen’s life journey (including how her upbringing shaped the women and leader she is today), and it is part guide/pocket mentor, full of actionable tips, advice, actions and insights to help women step into their confidence and lead with purpose. Each chapter shares insights and tips, is thought-provoking, and will empower and inspire all women who, no matter at what stage they are in on their leadership journey in business or in life, to believe that the best is yet to come.  Leader By Design will ignite the courage and confidence to believe in your own superpower and believe in and embrace the positive influence that women can have on the world today through the way we lead. Perfect for job seekers, new graduates, and experienced professionals, this practical, invaluable guide will have you prepared, ready and positioned for career success. Colleen has a wealth of knowledge and a proven track record in building brands, creating a winning culture, building an environment that allows people to be inspired and empowered and is now sharing not only the past 13 years experience as a CEO but the past 30 years of her retail career. Colleen is an inspiration to women of all generations and wants to encourage women globally to believe in themselves, their ability, share their voice, take action and bring equality into boardrooms, organisations, communities and even into the home. She wants women to believe in the power within and that it is possible to become the leader they always wanted to be in business and in life and together create a new era of leadership and change the rules.  In Leader by Design, Colleen Callander aims to inspire all women to have a voice, live with purpose, lead in their own lives, change the rules, live with confidence and embrace their superpowers. Colleen has just launched her mentor me program @mentorme_women which is aimed at making mentoring accessible and affordable for all women.

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