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Understanding and Profiting from Intellectual Property
$110.00
| Quantity | Discount |
|---|---|
| 5 + | $82.50 |
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Description
This book discusses the strategic and managerial issues surrounding intellectual property and the international commercialisation of these embedded products in the international market.
This book discusses the strategic and managerial issues surrounding intellectual property (IP) and the international commercialisation of these embedded products in the international market. Four sections cover Fundamentals of IP, Country Factors and Their Impact on IP, International Management of IP and International Strategies of IP. The discussions are supported by relevant case studies and statistical data.
DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA
PART ONE: THE FUNDAMENTALS OF INTELLECTUAL PROPERTY * Basics of Intellectual Property * PART TWO: MACRO FORCES OF INTELLECTUAL PROPERTY * Political Economy of Intellectual Property * Cultural Impact on Intellectual Property * PART THREE: INTERNATIONAL MANAGEMENTOF INTELLECTUAL PROPERTY * Management of IP Human Resources * Management of IP Information * Value and Valuation of Intellectual Property * PART FOUR: INTERNATIONAL STRATEGIES OF INTELLECTUAL PROPERTY * Intellectual Property and Competition * Globalisation of Piracy and Strategic Response * Internationalisation of IP * Licensing of IP * Conclusions
Additional information
| Weight | 1 oz |
|---|---|
| Dimensions | 1 × 6 × 9 in |