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Global Marketing Management
$219.95Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors…
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Into the Spotlight
$24.95The quickest way to get your business back on track in these COVID-19 times is to make it more visible online in the digital world. To do this, YOU, the…
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Sales Management
$79.00Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking…
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